Authentic, Integrated Social Media
At the intersection of pixel and pen
Whether trudging through the dense, humid jungles of Asia or scaling peaks in Northern Pakistan, interviewing terrorists in the cold cement walls of the former HMS Prison or submerging within the colorful depths of the Great Barrier Reef and squeezing beneath submarines at 'the Happiest place on Earth', Alana Yarbrough loves a grand adventure and performs well under pressure...
...and that's just on her free time.
Social Media Strategist / Integrated Marketing / Branding / Design
A proven ability to handle many challenging, unforeseen circumstances with an analytical mind, a proven track record and a sense of humor.
Over 15 years of experience in strategic marketing, advertising, and graphic design combined with over 8 years in social media platforms and strategies. A known detailed, results-oriented social media, advertising, and marketing professional who creates dynamic, engaging content with a reputation for repeatedly exceeding expectations.
A rare combination of business and creative acumen
MIT Sloan School of Management Executive Certificate in Management and Leadership with a focus in Strategic Marketing combined with Social Media, Graphic / Web Design, PR and Accounts experience with SONY, American Express, IBM, Diesel, GQ, Heineken, Paramount, and advertising agencies.
Personally committed to positive change
Participated in charitable projects benefiting international communities in 5 countries, such as Nepal, Pakistan, and Northern Ireland. Imagine a creative catalyst who combines ethnography, marketing, integrated 360 social media online & offline, with a heart to connect positively with others.
Specialties:
- Social Media / Marketing Strategy campaigns for Fortune 500 companies and clientele
- Graphic Design / Web Design / Programming
- Advertising / Branding
- Copy Writing
- Creating Content
- iPhone Photography, Event Photography, Photo Editing on-the-fly, live posts
- Community Development, Management, and Outreach
- Client Relations / Accounts Experience
- PR Experience
- Organic SEO
- Media Marketing Strategies that resonate with Target Audience, Key Influencers, Bloggers, and Fan Base
- Monitoring Social Media
- Hootsuite Certified
- Serving Los Angeles and Orange County
Soft Skills include:
- Exceptional communication and interpersonal skills, strong client presentation and writing skills, initiative and multi-tasking abilities, management experience with international scope, and a personal belief in authenticity, integrity, and creativity.
- Studied under Deborah Ancona and Duncan Simester while at MIT Sloan School of Management in Cambridge, MA for my executive certificate in Management & Leadership with a focus in Strategic Marketing.
Connect with me
I believe that social media ultimately is about finding new ways to connect with people, while evolving and engaging at a personal level. One thing is for certain: the digital world changes fast. We live in this hyper-connected environment where social media channels transform and new disruptive innovations continually cause us to proactively adapt.
Yet, keep in-mind, social media is ultimately about developing relationships and rapport. It is about intentionally creating a cohesive brand that builds the ideal experience, resulting in positive movement and action.
“Promise me you’ll always remember: You’re braver than you believe, and stronger than you seem, and smarter than you think”